Implementing Effective Sales Strategies for Growth || Jeremy Pope Artwork

Leads To Growth

The National Association for Sales Professionals podcast, Leads to Growth, provides in-depth interviews and discussions sharing the best sales training techniques, sales, and prospecting skills, as well as influence and communication skills to take your professional sales career to the next level! Join Chris McCoy as he creates engaging conversations with the sales industry's top talent.

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Leads To Growth

Implementing Effective Sales Strategies for Growth || Jeremy Pope

August 09, 2022 • Leads to Growth with NASP • Season 3 • Episode 25

How do biases affect your B2B sales and marketing strategy?

Albert Einstein once said, “The measure of intelligence is the ability to change.”

As sales professionals, we are in the business of asking people to change. The human mind is complex and emotional, and we always underestimate that. We believe that people often make rational decisions.

In this episode, Chris interviews, Jeremy Pope-Founder of The Sales Call Overhaul.

We cover the following:

🥇Biggest Mistakes you are making in your B2B Sale that you don't know you are making

🥇The value of Mirroring Metaphors and transparency to create a pull in your sales process

🥇How to optimize and humanize your sales process to fit your unique team and offering.

Truth is, we have many cognitive biases that influence decision-making, which we sales professionals often use to promote products and services. In sales, choice bias affects your response to making a mistake.

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