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Leads To Growth

The National Association for Sales Professionals podcast, Leads to Growth, provides in-depth interviews and discussions sharing the best sales training techniques, sales, and prospecting skills, as well as influence and communication skills to take your professional sales career to the next level! Join Chris McCoy as he creates engaging conversations with the sales industry's top talent.

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Leads To Growth

Maximize Sales with Data || Steffen Hedebrandt

October 12, 2022 • Leads to Growth with NASP • Season 3 • Episode 32

Do you know what revenue attribution means? No worries. If you don’t know, just listen to us and 2X your chances to close a deal.

So, revenue attribution—is a method that connects different data sets to determine exactly which forms of marketing are resulting in revenue.

Sounds good!

But do you exactly know how it’s different from traditional conversion tracking…
B2B businesses have a complex selling process.

The sales process takes months, has higher ticket values, has sophisticated pathways, and involves multiple decision-makers.

Clearly, traditional conversion tracking alone won’t cut it. Therefore, we need marketing and revenue attribution.

And this revenue attribution model is so powerful that it directly impacts user experience.

You know user experience is the ‘KING’ for improving conversions.

Curious about how revenue attribution can impact user experience…

1. By identifying high-value points—By identifying which touchpoints contribute the most to your customer journey, you can focus your resources on making these points as user-friendly and accessible as possible.
2. Modifying Sales Path—You can use attribution modeling to identify your longest and shortest pathways to a sale.

Not only this, the revenue attribution model helps sales and marketing teams to collaborate and create massive results for the company.

You already know that when sales and marketing teams work together (it’s a lethal combo) and your chances of closing your deals just doubles.

Wanna learn more about the revenue attribution model…

Steffen Hedebrandt, Co-founder/CMO of Dreamdata.io, spills the beans and reveals all his secrets on how the revenue attribution model works and doubles your chances of closing a deal.

You can pick his brain by listening to this amazing podcast episode.

Download now and listen to the secrets of the revenue attribution model.

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